Creative Product Animation
When you need more than a simple spin, creative animation is how you make the product feel premium, clear, and exciting. I create KeyShot animations that highlight features, materials, movement, and key details through intentional camera work and clean pacing. These are built for website hero sections, ads, product launches, and social content.
Price: $500 to $1,000 depending on complexity
What you get
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1 custom product animation (short promo style)
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Clean, polished lighting and materials
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Purposeful camera movement that focuses on the product’s best angles and features
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Delivered as MP4 (other formats available if needed)
What I need from you
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Your 3D model (STEP, IGES, OBJ, FBX, STL, etc.)
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Any brand references or examples (links are fine)
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Notes on what the animation should communicate (features to highlight, mood, and where it will be used)
Approval and revisions
I provide a quick animatic or preview for direction before final rendering. Up to 3 revision rounds are included for timing, camera moves, and overall look.
Scope notes
Complexity is usually driven by things like additional modeling or cleanup, multiple parts moving, assembly or exploded sequences, multiple camera cuts, custom textures, and longer runtimes. If your project needs more than what fits in the base range, I will flag it before starting.
Optional add ons
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Alternate aspect ratios (9:16, 1:1, 16:9)
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Additional cutdowns for ads or social
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Multiple colorways or variations
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Exporting with transparent background when possible and appropriate
FAQs
What is the price range and what affects it?
Creative animations typically range from $500 to $1,000 depending on complexity. Cost is mainly driven by animation length, number of camera cuts, moving parts, assembly or exploded sequences, texture work, and how much cleanup the 3D model needs.
What is included in a standard animation?
One custom KeyShot animation focused on showcasing the product with polished lighting, materials, and intentional camera movement. Delivered as an MP4.
How long is the animation?
Most creative animations are short and punchy for marketing. If you have a target length, share it. If not, I will recommend one based on where you are using it (website, ads, social).
What do you need from me to start?
A 3D file (STEP, IGES, OBJ, FBX, STL, etc.) plus any brand references, your goals for the animation, and where it will be used (website hero, ad, product page, social).
How do approvals and revisions work?
I send an animatic or preview first to confirm direction before final rendering. Up to 3 revision rounds are included for timing, camera moves, lighting, and overall look.
Can you highlight specific features or callouts?
Yes. Tell me which features matter most and I will design the camera movement and pacing around them. If you want on screen text or callouts, that can be included depending on the style.
Can you do assembly or exploded view animations?
Yes. If the product has multiple parts or needs a clear breakdown, I can animate assembly, exploded views, or part reveals. These are usually on the higher end of the range depending on complexity.
Can you export in different sizes for ads and social?
Yes. Common formats are 16:9, 1:1, and 9:16. If you need multiple aspect ratios, I can export alternates.
What file formats do you deliver?
MP4 by default. If you need MOV, GIF, or image sequences, tell me and I will export to your specs.
Do you include music or voiceover?
By default, no. If you have audio you want used, I can time the animation to it.
What if my 3D model needs repairs or is not render ready?
Small cleanup is common. If the model needs major fixes, missing parts, or heavy rebuilding, I will flag it up front since it can affect scope and pricing.
Do you deliver the KeyShot scene file?
By default, deliverables are the final animation export only. If you want the working KeyShot scene file and project assets included, the price is 2x the listed project rate.
What is not included?
Heavy product redesign, complex character animation, or fully custom simulations unless scoped and quoted separately.